Talk with a SEO Expert n Business Enquiry : +91 9352 21 21 19
Digital Marketing Company
MENU
  • Home
  • Digital Marketing
    • SEO Services
    • Social Media Optimization
    • Search Engine Marketing
    • Pay Per Click Services
      • Google Adwords
      • Facebook Ads
      • Bing-Yahoo Advertising
    • PR Services
    • Influencer Marketing
    • Content Marketing
    • Local Business Marketing
    • Youtube Video Marketing
    • Content Writing Services
    • Mobile App Marketing
    • Wikipedia Page Creation
  • Development
    • Website Development
    • Ecommerce Development
    • Mobile Apps Development
  • Branding
  • SEO Training
  • Portfolio

Why Email Marketing Will Dominate 2018

 Why Email Marketing Will Dominate 2018

Email marketing has immensely grown in the recent years, and it reached the next level in 2017. Email marketing is the easiest way to reach out to the potential users, and it is being adopted by as many as possible because it is an entirely economic way to promote any business.

Nowadays, the ones who're active on the internet, take their email sincerely, and the most important or their tasks are being done and communicated through emails.

Emailing is more comfortable than any other marketing channel because if an email is important to you, then it can repeatedly be read without paying any extra fee or charge.

There's so much more to email marketing.

Importance of Email Marketing

If done correctly, them emails can drive a meaningful engagement to your website, and it can compete with the traffic, i.e., generated through social media. Marketing through email is wholly cost-effective and still provides you with a pool of potential and ideal customers.

Marketing Strategies

A business can generate a loyal and long-term customer base through email marketing only. It is not possible to do through SEO. Because in SEO, customers come to your website or blog only when they need you and find your site among the top ranking pages. This phase is tough to attain, i.e., to get ranked at the first page in SERP's.

That's why it is essential to build a loyal customer base and to do this, ask the visitors to primarily enter their email id so that they may be contacted anytime to grow your subscriber base.

Engaging traffic through Email marketing is 30 times less inexpensive as well as 20 times more comfortable than that of SEO. If appropriate email marketing auto tools are being used, the whole marketing process can be handled with minimum efforts providing maximum output.

The most useful tactics used in email marketing:

The aim is to get rid of low open rates and implement effective email marketing tactics so that your emails don't irritate your subscribers, and they find them informative and beneficial for long-term.

Following are a few points that can help you to run a successful marketing campaign:

Don't prefer to purchase an email list : When marketers start email marketing, they are in a hurry to get the desired results, and that's why they opt for an easy, and quick option, i.e., buying an email list. But these lists tend to fail because the added customers are not targeted, and they start getting irritated with your continued emails.

‎

Keep on sending email consistently : Email marketing requires to be planned and documented first, and then the email campaign should be run accordingly. A well-constructed email plan is essential to gain better results. The frequency to send emails shouldn't be much higher i..e. 5-6 emails in a week can disturb the subscriber and he/she may either unsubscribe or ignore the emails eventually. 2 to 3 emails in a week is a favorable frequency. Regular emails should be sent to the subscribers by attaining the same frequency; it will develop a habit for the particular subscriber and prove to be profitable as per the marketing purpose.

‎

Opt for the double opt-in alternative : Many of the marketers believe that if they go with the double opt-in option, the user who is about to become a subscriber, will leave the process in between as it will be a time-taking process. Instead, it is essential to adopt because involving this step will not only verify the customer but also make sure that the one going with it is really interested in your services.

Cut off the inactive subscribers : There exist a lot of subscribers who don't even open any of your emails services or offers. Including more and more lethargic subscribers may cause congestion in your statistics, so better cut off these inactive subscribers to make your list active and sorted.

Manage bounce rates : Most of the marketers use marketing tools that don't create a suppression list and don't keep track of the bounced emails. Due to this, emails are being sent to those who have already bounced, which severely affects associated open rates and also degrades the reputation of your domain.

‎Choose a premium delivery server : It is recommended to use an official delivery server that provides you with a verified report mentioning ideal subscribers as well as spam assassins.

Always keep track of technicalities associated with emails : It may be possible that you don't know about the technical aspects of your email. Though, there are a lot of tools such as Bounce Domain, SPF, DKIM, HTML Format, and much more, which can assist you in testing your emails on technical grounds.

Neglect the spam traps : Spam traps include emails that are always inactive but areregularly monitored. Many of the companies use these spam traps to track a sender whose email hasn't been used to subscribe to any of the services. These spam traps can reduce your open rates to the most significant extent.

Emphasize on framing a compelling subject : ‎Subject for an email is like the title of an article. If the subject of your email isn't attractive, then the subscriber will never intend to open it, that's why it is essential to mention an attractive subject.

‎

Never use spam words in an email : Most of the marketers are not aware of the spam words, which trigger the spam filters. These spam words can cause your email to be moved to spams.

Email marketing can be extended a lot to get best of the outcomes. One more technique that can be opted to make your emails look more interesting is Emails' Personalization. Personalization means merely emails that are real-time based, and suits perfectly to the current requirements. Such emails prove to be useful and relevant for the subscribers, and they get more interested in interacting with you.

Popular Blogs
  • 25 Ways to Increase Traffic to Your Website25 Ways to Increase Traffic to Your Website
  • Relationship between Influencer Marketing and SEORelationship between Influencer Marketing and SEO
  • Important SEO Trends that must be followed in 2020 - a Deep InsightImportant SEO Trends that must be followed in 2020 - a Deep Insight
  • Voice Search SEO Optimization: Tips for Voice Search OptimizationExpectations and Reality of Digital Marketing
  • Voice Search SEO Optimization: Tips for Voice Search OptimizationVoice Search SEO Optimization: Tips for Voice Search Optimization
  • Why is local SEO important for your online businessWhy is local SEO important for your online business
  • Top Digital Marketing Trends 2020 for your businessTop Digital Marketing Trends 2020 for your business
  • Beginners Guide to SEOBeginner's Guide to SEO
  • How to Increase Domain Authority of a WebsiteHow to Increase Domain Authority of a Website
  • Importance of Keyword Research in SEOImportance of Keyword Research in SEO
  • SEO Trends that will Rule in 2018SEO Trends that will Rule in 2018
  • How to do Competitor Analysis in SEOHow to do Competitor Analysis in SEO
  • How advertising on Yahoo & Bing works in the best way for you?How advertising on Yahoo & Bing works in the best way for you?
  • How does Google AdWords Help You Amplify Your Business OnlineHow does Google AdWords Help You Amplify Your Business Online
  • Why should you opt primarily for Facebook Ads to promote your businessWhy should you opt primarily for Facebook Ads to promote your business
  • 6 Important Instagram Marketing Tips6 Important Instagram Marketing Tips
  • 7 Steps for an Effective Social Media Marketing7 Steps for an Effective Social Media Marketing
  • How to Develop a Content Marketing StrategyHow to Develop a Content Marketing Strategy
  • Pay Per Click- Everything you need to knowPay Per Click - Everything you need to know
  • Smart Ways to Get More Subscribers on YouTube in 2018Smart Ways to Get More Subscribers on YouTube in 2018
  • Why Email Marketing Will Dominate 2018Why Email Marketing Will Dominate 2018
Our SEO Services
  • SEO Services
  • Social Media Optimization
  • Search Engine Marketing
  • Pay Per Click Services
  • Google Adwords
  • Facebook Ads
  • Bing-Yahoo Advertising
  • Content Marketing Services
  • Local Business Marketing
  • Youtube Video Marketing
  • Content Writing Services
twitter facebook linkedin youtube tumblr
Pinterest instagram whatsapp blogspot
QUICK LINKS
  • Home
  • About
  • Portfolio
  • Digital Marketing Services
  • Training
  • Career
  • Contact Us
  • Blog
  • Site Map
PACKAGES
  • SEO Packages
  • SMO Packages
  • SEM Packages
SEOYUG SERVICES
  • Brand Promotion
  • Brand Reputation
  • SEO Services
  • Social Media Optimization
  • Search Engine Marketing
  • Pay Per Click Services
  • Google Adwords
  • Facebook Ads
  • Bing-Yahoo Advertising
  • Content Marketing Services
  • Local Business Marketing
  • Youtube Video Marketing
  • Content Writing Services
  • Website Development
  • Ecommerce Development
  • Mobile Apps Development
  • PR Services
  • Influencer Marketing
  • MAIL TO OUR SALES sales@SEOYug.com
  • INDIA CONTACT NUMBER +91 9352 2121 19
  • MAIL TO OUR SUPPORT support@SEOYug.com
  • MAIL TO OUR HR hr@SEOYug.com

Corporate Overview

Being one of the leading SEO Companies in Jaipur, we work to deliver profitability and better business overviews to our respected clients, by helping them in breaking the barriers of knowledge and skills.

Our Vision And Mission

Our mission is to be one such an organizations you may trust, to grow and prosper. We vision to be a leading supplier of not just SEO services, but trust and competitiveness.

Live Project Training

Learn with us and see your career & organization grow. We provide live project training where you get the opportunity to work on real-life projects, with real SEO professionals.

© 2007-2020 SEOYug.com. All rights reserved

Have a project Idea and want to reach masses? Or want to see your existing business grow? While you are busy growing your business, we help you with breaking the online barriers. Get in touch with the Best SEO Company out there and get the real value for you time and money.

Indian Startup EcosystemStartup Ecosystem - Is it worth it?

The Indian Startup Ecosystem showed robust performance in 2021 and continues to do so in 2022. In this book, the performance statistics of several startups in India have been explored, along with some of the reasons why the economy is conducive to the growth of startups.

amazon | blueroseone | flipkart

Digital Marketing - The Booster of Startup Success?Digital Marketing - The Booster of Startup Success?

Entrepreneurship stimulates the need for creativity, independence, and self-reliance. The quest for success in a career often drives many potential entrepreneurs to start their own businesses. But, many startups struggle to survive in the online world.

amazon | blueroseone | flipkart

The Future of Crypto: Trends, Opportunities, and ChallengesThe Future of Crypto: Trends, Opportunities, and Challenges

The book has been written in simple language to ensure even beginners gain a complete understanding of all the cryptocurrencies concepts.

amazon | blueroseone | flipkart