By: SEOYug17 March 2018
It is one of the potential ways to advertise your business on different search engines. It helps to promote your website to the most significant extent and enables people to reach to you who're looking for the similar services that you provide. Most of the people consider only Google for such kind of advertising, but it is not the one-and-only approach. If done correctly, then, search engines such as Yahoo and Bing can do miracles.
Google is undoubtedly at the top of other search engines, but while all the marketers are trying to be at the top on Google; opting for other search engines may prove to be highly beneficial.
BING ADS : ALL EXPLAINED
Bing Advertising is a way to promote your business. By opting for Bing Ads, you can show your ads on the Bing search engine or network, i.e., Bing.com. Also, you can make use of Bing advertising in promoting on the third party websites, as well as, applications owned by Bing itself.
Bing advertisements appearing on SERPs look similar to the usual search results and can be seen at the top, side, and bottom of the page.
Benefits of Bing Advertising
Advertising on a Bing comes up with several benefits, which are:
- A lot of people use Bing search to find services or products they need on prior basis. That's why you can bring your website at the top of SERPs by advertising on Bing. The key here is that while most of your competitors will be focussing to promote themselves on Google, you can win the war on Bing.
- The best part about Bing advertising is that you have to pay on a Pay-Per-Click basis. That means that you have to pay only if a person clicks on the ad you've posted. One way is to limit your budget on a daily, weekly, or monthly basis so that your budget doesn't get exceeded.
- By opting for Bing Ads, you may know the number of people who came to see your ad and clicked on it. You can also keep track of the amount that you have to pay for each click.
Costing while advertising on Bing
Bing follows a PPC (pay-per-click) payment model to make it easy for advertisers to pay. It simply means that one has to pay only when his/her ad is being clicked.
The costing of a click depends on the pricing of the bid on some specific keywords. The amount that you bid depends on the demand or competition for that special keyword.
For instance, we can understand that if you're willing to promote a small business that runs as per a particular niche, then you have to pay lesser for a click in comparison to competitive and big business.
The keyword planner associated with Bing can also be used to know the number of bids for your ad for particular keywords.
YAHOO ADS : ALL EXPLAINED
Yahoo advertising is also a type of Pay-Per-Click advertising. Yahoo ads prove to be highly efficient because they provide search results, which highly match with the search requirements of searchers. In simple words, the search results provided by Yahoo are highly targeted. The people who come to search on Yahoo, click on the paid search advertisements most of the times. It means such people may prove to be potential customers for a particular business.
Benefits of Yahoo Advertising
Yahoo provides with various platforms to promote a business. You can advertise your business via search ads, display ads, sponsored ads, native video ads, and Yahoo Mail ads. These options are more than enough for an advertiser to promote a business in a specific market.
Yahoo itself supports the efforts being put by marketers. Yahoo ads make this process easier by providing limitless ad formats, specifications, and nominal pricing opportunities.
While advertising through Yahoo, completing Yahoo ad campaign is essential, because it betters up the post-clicking experience starting from advertisement to the landing page. It proves to be the most flourishing platform for post-click optimization.
Costing while advertising on Yahoo
The pricing of Yahoo ads keeps on varying according to the format you opt for.There is one thing that matters the most is that advertising on Yahoo is comparatively inexpensive than other platforms.
Because of the low levels of search volumes, and competition, the cost for a click also gets reduced. That's why, you do not need to worry if only a few people get connected with you while advertising, because your return on investment will be still higher.