By: SEOYug11 January 2018
Almost all of the website owners focus on the same thing, i.e., 'get ranked on the top of the search engines.'
There are several web metrics present in the market, but there is only one web metric whose need is growing unexpectedly with time. This exceptionally essential web metric is Domain Authority that is abbreviated as DA.
Domain Authority is basically a grade or score that ranges from 0-100. Domain Authority is an estimation of ranking of a website on Google as well as other search engines. A site having a high DA score indicates that it holds a higher rank in Search Engine Result Pages.
Ways to Increase DA of Your Site
Domain Authority is an attribute that can't be bought or fetched from any other high Domain Authority website. An effective strategy is needed to increase your DA score. But, having an appropriate plan only won't help you attain the desired DA score, quality content needs to be created on the site to increase the engagement. If your Domain Authority score is in between 10 to 15, then it is easy to make it reach up to 30 or 40. But if you intend to take your DA score above 50, the task becomes much more complicated.
Let us discuss the most essential seven steps to help you attain a better DA score :
1. Publish Quality Content
To achieve a satisfactory DA score, you have to develop quality content. The content that is exclusive, as well as easy-to-understand, is being appreciated everywhere. An appropriate strategy should be adopted to create engaging content. Quality content doesn't mean that it should be extended and too much descriptive, it means that the content should be relevant, non-plagiarised, and to-the-point. It is not exaggerated to say that the content is as essential for a website as the water is for us.
Content is responsible for inviting visitors, that's why it shouldn't be compromised. The written content can be made more attractive and exciting by adding GIFs, images, and related videos to it. Nowadays, infographics are also used to let the content appear comparatively more informative.
A content is understood more appropriately if it's being explained accordingly. That's why, to pass on the exact meaning, content should be of a significant length. If an article needs to express a specific purpose or side, then it should be of minimum 800 words. The one thing that has to be remembered here is that while explaining the content, the same thing shouldn't be repeated. Your site will definitely reach the topif the content is unique and informative.
Some key points to keep in attention:
- While creating content, stick to the purpose as well as the topic/title of the content.
- Say no to the already published content, i.e., never copy someone else's content.
- The content should be written in the desired format; like if it is for some official purpose, it should sound professional, whether, for the casual purpose, it can be written in afriendly tone.
- Avoid to use the same words, again and again, instead, use synonyms.
2. On-Page SEO
On-Page Search Engine Optimization is also a method to optimize. It is responsible for moving your DA from low to high or from high to low. On-Page SEO involves the attributes such as keyword density, keyword placement, and page titles, etc.
Following are some checkpoints that should be kept in mind while implementing On-Page SEO:
- Keyword density should preferably be in between 0.5% to 1.5%, and keyword stuffing shouldn't be done because it makes the article inferior in quality and hard to be optimized.
- Opt for a suitable keyword for a specific post you're preparing, and try to use that keyword at the beginning of the post as it proves to be more beneficial. Long-tail keywords make it easy to bring ranking on top.
- The key points should be inserted in the headline tags (H1, H2, and so on) so that they can be seen easily.
- Prefer to prepare a perfect meta description for your post, including the targeted keyword in it. Don't leave the meta description empty.
- An SEO-supportive permalink structure should be used that includes the focused keyword within.
- Focus on optimizing your images in order to better up your SEO experience.
- Include the keyword in the title of your post, but it should be adequately framed to deliver what the article is about.
It is very essential to perform SEO appropriately to let your rank higher on Google. On-Page SEO is a perfect approach to attract potential viewers to your site, which in turn, increases your DA score.
3. Internal Linking is Key
Internal linking helps in reducing the bounce rate of your site by increasing a particular visitor's average time spent on your website. The most beneficial way to use internal linking is to link your posts to Wikipedia that results in a DA core of 100.
Internal Linking to your previous posts can help in making your recent post more engaging and informative. Just remember that only related old posts should be linked to the current one, don't make the post confusing by connecting it toa totally different post.
This act will help search engines to find the content associated with your website, and let them go through it. Internal Linking helps in generating Page Authority, i.e., abbreviated as PA throughout your site. In a nutshell, Internal Linking avails both visitors as well as search engines to go to your website smoothly.
4. Generate High-Quality Links for Your Site
However, it is a complicated task to create high-quality links for your website, but it's worth to dedicate enough time to this. Many website owners ignore this element to rank up the DA score. Some of the bloggers and content creators generate low-quality links that don't add good value, and in turn, reduces the ranking of the website on Google.
To let you get rid of the hassle regarding the same, below are a few points that will help you in generating high-quality links:
a) Share and promote your content on social media platforms, because most of the social media websites propose high DA score. As soon as you promote your blog posts on any of the social media sites such as Instagram, Twitter, or Facebook, you get to reach a new audience and get a more comprehensive platform. If you have shared quality as well as compelling content, then it is shared more and more, and eventually goes viral in minimum possible time.
b) There is a method known as Guest Posting. It is also an alternative to amplify the domain authority of your brand and eventually increasing referral traffic on your site. Guest posting is comparatively a better methodology than blog commenting. It is the prime process to build links, that's why quality and unique content should be posted while performing guest posting.
Some ways to get significantly benefited with guest posting:
- Generate quality and exclusive content.
- Prefer to post on the websites that have higher domain authority score.
- Use only authentic links.
- Don't generate link stuffing as it affects the site poorly, and there are chances for you to get penalized.
- When you intend to post on thewebsite as a guest, then post only the content that is relevant to that particular site.
c) Focus on the content you're posting. Content is the key to everything. You should emphasize to produce well-informative, verified, easy-to-understand, and quality content; the rest will be done by itself.
5. Disavow Bad Links
Bad or unverified links should be removed on a regular basis because they affect the ranking of your site on Google. There is no use of generating high-quality links if you haven't removed the bad links from your website.
If you don't remove the bad links that eventually harm your website, then you may turn down your site's ranking in SERPs. Bad links impact your DA score badly, that's why they need to be discardedin order to get a clean profile with usefullinks
6. Have Patience and Let Your Domain Grow Old
This is the fact that many new bloggers, as well as website owners, don't know. The age of your domain helps you in increasing the ranking as well as domain authority score of your site. If your site is 3 or 4 years old and still active, that means that you have been there for a long time. it means, you are publishing quality content and your site is probably not a spam site.
You do not need to think about your DA score if your site is just launched a few months back. You just have to focus on publishing quality and unique content on your website and your Domain Authority score will improve with time.
Domain age proves to be an essential attribute while performing Search Engine Optimization. It doesn't indicate that newly launched websites cannot attain high rankings and DA score. They definitely can, but it just requires some time for it to happen. You only have to be patient while implementing good practices, and eventually, your ranking will start increasing.
7. Increase Publishing Frequency
You need to enhance your publishing frequency in order tokeep your blog updated. It doesn't mean that you have to post on a daily basis, but you shouldn't keep the significant time-difference in between two posts. If you are able to post on a regular basis, then it would quickly enhance your Domain Authority Score. It is not possible for most of the bloggers to remain consistent. That is the reason why their sites' DA scores keep on fluctuating. If you don't post regularly on your website, your DA sore will reduce with time.
Advantages of posting regularly :
- Regular posting results in providing increased traffic, improved page-ranking, and higher revenue.
- You get significant content to link moreover.
- It helps in developing writing skills and generating better content.
- It builds trust and belief among viewers.
- Eventually, it results in increasing conversion rates and sales.
It is essential to analyze your DA score at least once in a month. It will assist you to know the strength and performance of your site, as a high DA score indicates a high search engine ranking.