Facebook is one of those social media platforms that can help you garner significant returns and assist in establishing a strong customer base if you can figure out how you can use it in your favor. You can even take help of services in digital marketing in Jaipur to ensure efficient use of this platform. Here are some tips that you can use to ensure e-commerce success using Facebook ads:
Use dynamic product ads
These product ads can garner the highest ROI on the e-commerce sites as they offer the customers tailored ads which are based on the activity on the site. These are perfect for those customers who remain hesitant while using the website. E-commerce websites such as eBay or Amazon retarget their customers on Facebook by offering them products that they might have viewed.
These ads provide in-built templates using which you do not need to create ads for every product in the catalog. The templates have the ability to pull images, pricing, product names, along with other information based on the product catalog and the details related to it. So, if you have a large number of products, then these ads would be a perfect solution for you.
These ads can also be used to display multi or single product ads to the customers who might have purchased the goods, or might have visited your site based on the product viewed. If you are unaware of such ads, then taking the help of a digital marketing company in Jaipur would help you a lot.
Use multi-product ads
The multi-product ads provide the customers with more options from which you can choose the right products that you want to purchase. These can help you increase conversions and provide relevant products that a customer is likely to purchase. You can also use these ads to provide multiple benefits out of a single product.
- These ads can show an increase of 50 to 300% increase the click-through-rate (CTR).
- There is at least a 35% reduction in the cost per click due to high engagement and the cost per acquisition would also be efficient.
These product ads can be set up in the Power Editor and can be used as a part of the product ad campaign or as a stand-alone ad. You can take the assistance of SEO services in Jaipur to help you with these ads.
Install conversion tracking pixel
This particular type of pixel is a small snippet of code which is used for tracking the customer behaviour on your online store. Also, it uses the data garnered from conversion pixels to optimize the campaigns and build an audience base to whom you can target your ads. You can also place the conversion tracking pixel on the checkout page to track actions such as the total sales made, new or returning customers along with several other attributes that can be taken once you click on the ad and measure your ROI.
Initiate retargeting campaigns
It has been seen that online shoppers often abandon their carts without purchasing any products. And if you do not retarget these customers, then only a few of them will buy the products. This is one of the reasons why you should retarget the ads in order to make sure that the conversion rate is higher. There are several online tools available for retargeting campaigns with the help of which you can target your visitor with the ongoing offers, coupons, along with multiple product purchases.
Convey your brand story through ads
Facebook can serve as a great networking social media website despite its commercial appeal as most of the people that you find on this website are present there to connect rather than to shop. You can utilize this opportunity to build your relationship with future customers.
By using ads that communicate your brand story, you can see improvement in the overall conversion rates on your online store.
On a final note, if you are new to digital marketing, then taking web designing services in Jaipur would help you in building your online presence.