Why schema markup matters
Structured data can make your pages eligible for rich results and helps search engines connect your website with your business details. Clear, consistent facts also help AI assistants describe your business correctly. Read our schema markup guide or ask us to implement it as part of AI search optimization.
Frequently asked questions
Where do I paste the JSON-LD code?
Paste it in the HTML of the page it describes - inside the head or body. Many CMSs and SEO plugins also have a field for custom schema.
Will schema guarantee rich results?
No. Schema makes a page eligible, but Google decides whether to show rich results. Some types, like FAQ rich results, are shown only for limited sites.
Can I add fake reviews or ratings in schema?
No. Marking up reviews or ratings that are not genuine and visible on the page breaks Google's guidelines and can lead to manual actions.
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