Best practices for titles and descriptions
- Title: about 50–60 characters (roughly 580 pixels). Put the main keyword first and the brand last.
- Description: 120–160 characters. Explain the benefit and add a call to action.
- Write a unique title and description for every page.
- Google may rewrite snippets if they do not match the page — keep them accurate.
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Frequently asked questions
What is the ideal title length for Google?
Google truncates titles by pixel width (about 580-600 pixels on desktop). In practice, 50-60 characters usually display fully.
Does meta description affect rankings?
It is not a direct ranking factor, but a clear, persuasive description can increase clicks from search results.
Why does Google show a different title?
Google may rewrite titles that are too long, stuffed with keywords or do not match the page content.
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